An iconic American brand, Keds has been making people smile for over 90 years.

In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by an advertising agency because the rubber soles made the shoes quiet.

Worn by fashion icons, leading actresses, Olympic soccer players and scores of National and International tennis champions, Keds has been a symbol of classic style and performance innovation throughout the 20th century.

In 2007, McCubbin acquired the license for Keds Hosiery.  Our capabilities in product sourcing and innovative design made the partnership a natural fit.  Keds Hosiery offers women’s and children’s product rooted in Keds’ sport heritage, but with a modern twist.  Our socks, liners, and tights reflect the fun and fashion of current trends, while serving the lifestyle needs of consumers.